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The classic Western scene gets a surreal twist in our 2021 Super Bowl extension campaign for Klarna, featuring the talented Maya Rudolph. Our goal was to introduce Klarna to the United States with a bang, so we brought humor, color, and fashion together to create a surreal Western world that would grab attention.

Mirimar and our team was responsible for developing concepts, art direction, planning, and executing a photoshoot featuring Maya Rudolph to produce assets that could be distributed across social media, OOH, and other digital extensions. The end result was a successful campaign that effectively showcased Klarna's unique brand personality and values.


ROLE: Art Direction , Photoshoot Art Direction, Shoot Plaining & On Shoot Coordination, Social Media & OOH Collateral Produced for: MIRIMAR US CLIENT: KLARNA


To create the surreal western world for Klarna's 2021 Super Bowl campaign, we managed a comprehensive photoshoot that involved several stages, from ideation to execution. Our team began with ideating concepts that fused Klarna's brand identity with western elements and a touch of humor. We then created sketches and storyboards to visualize and refine the ideas.


To highlight the company's free shipping feature in a visually interesting way, we opted to use a custom, velvety wagon filled wit hdelivery packeges and paired it with fashionably dressed models, all set in a surreal Western-inspired world.

By using the wagon, we were able to communicate the idea of shipping and delivery, while the stylish models added an element of glamour and sophistication. The overall effect was a memorable and eye-catching representation of Klarna's commitment to free shipping.


Through careful art direction and styling, we created a visually striking scene that showcased both Klarna's brand personality and unique offerings.The concept of two fashionable cowboys engaging in a shopping duel, with their phones at the ready, is humorous and visualy engaging. The male model is wearing a custom silk shirt especially designed and made for the shoot. The tagline "We pay in 4 'round here" emphasizes Klarna's "buy now, pay later" service.


  • Art Direction
  • Product design & CPGs
  • Presentation design.
  • Social Campaign
  • Retouching
  • Print & Merchandise
  • Perfecting your typography
  • Branding.
  • Packaging design.
  • Storyboarding.
  • Daydreaming.