the projectthe project


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Foodie was developed so you can easily locate food trucks in your area based on your preferences, distance, cuisine, allergies, and even pre-order your favorite dishes. Say goodbye to the hassle of wandering around looking for your next meal, and hello to the convenience of Froodie. Whether you're craving tacos, pizza, or something in between, Froodie has you covered. With a user-friendly interface and a wide selection of food trucks to choose from, Froodie is the perfect solution for satisfying your cravings on the go.


With Froodie, creating a profile and setting your food preferences is a breeze. Once you've downloaded the app, you can create your profile and set your preferences for cuisine, dietary restrictions, and location. From there, you can easily search for food trucks in your area that match your preferences.


The app allows you to filter your search by distance, cuisine, allergies, and more, so you can quickly find exactly what you're craving. Plus, with the ability to pre-order from select trucks, you can avoid waiting in long lines and have your food ready for pickup when you arrive. Froodie makes it easy to discover new and delicious food trucks in your area, while also ensuring that your food choices match your taste and dietary needs.


We drew inspiration from the location pin icon, which is commonly associated with maps and finding specific locations. We incorporated the icon into the logo design, using it to represent a food truck parked at a specific location. We chose a bold, modern, but playful font to convey a sense of excitement and energy, and used a color palette that is both bright and ‘juicy’. The result is a simple yet memorable logo that effectively communicates the essence of Froodie's mission to help people easily find and enjoy delicious food from food trucks in their area.

  • Cobalt


  • Coral


  • Yellow


  • Blue


  • White


  • Black



Primary Font

Dico Code One Regular

Dico Code One Bold

Secondary Font

Acumin Family




Social icons



  • Art Direction
  • Product design & CPGs
  • Presentation design.
  • Social Campaign
  • Retouching
  • Print & Merchandise
  • Perfecting your typography
  • Branding.
  • Packaging design.
  • Storyboarding.
  • Daydreaming.